A Full Service, Fully Integrated Creative
Marketing, Branding, Advertising
Consulting, Innovation, Digital

Growth Agency.

You heard right. Catch is the place with the collective of hipster artistes and a barrage of bean-counters. A think tank with a super-powered herd of nerds and phone-attached-to-the-face client-huggers. And we're all joined at the hip to accomplish one simple mission: to help our clients grow and thrive, fast. Catch is built on four concrete pillars required to reach, and impact, audiences today.

We mine for insights and imagine and produce commercial content. That means stuff like ads that your parents might recognize, and ad-like objects that can come to life anywhere, at any time, often at the speed of retail.

We provide innovation and technology consulting, to help big brands reinvent themselves, and startups grab a foothold in the marketplace.

We analyze data and endlessly tweak media formulas and creative executions to optimize results that improve the mood of our clients.

We service those clients like helicopter parents, with an unrelenting 24/7 commitment, and a notably bad sense of humor that most people seem to enjoy.

Best said, we're a hungry and aggressive agency with a big heart and a light touch. And we hope you get to know us a lot better.

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Doug Spitzer

Chief Creative Officer

A co-founder of Catch and copywriter by trade, Doug previously carried a title that made his parents proud as a Senior Vice President, Creative Director with the Nitro Group where he was responsible for the agency's Foot Locker brand accounts, and its work with leading vendors Adidas, Nike, and Puma. He also provided support to the agency's Mars client on the Twix brand, on new business as Nitro's Head of Retail Committee. Prior to that he was the Senior Creative Director at AKA Advertising, the previous home of the Foot Locker business. He joined AKA in 2003 after spending four years as a creative and strategic consultant for clients including Regal Cinemedia, SFX Sports Marketing Group, Sony, Time Warner, and the four major American sports leagues. Earlier in his career he worked for the National Football League, departing as the Senior Manager of Advertising and New Business, the youngest employee in the company at that level. He began his journey as an errand boy at Arnold in Boston and at Wells Rich Greene in Los Angeles. Doug's work has been recognized by NBC, the New York Times, USA Today and the Wall Street Journal, as well as with several advertising industry honors his friends don't care about. A graduate of Tufts University, he lives in Manhattan with his two lovely TVs.

Joe Perello

Managing Partner

A co-founder of Catch New York, Joe leads the company's integrated marketing group with a focus on the wide-open world of earned media. He comes to the agency after leaving his post as the first ever Chief Marketing Officer for the City of New York. Appointed by Mayor Michael Bloomberg, Joe established a new public-private model that generated over $100 million for city initiatives in tourism, health, education, and economic development. This pioneering practice has set the standard for city marketing. Previously, Joe was the Vice President of Business Development for the New York Yankees, where he helped double sponsorship revenue and set new attendance records. He was a principal in David Bowie's online music venture, UltraStar and started his career as a direct marketer with MBNA America. He has spoken about marketing at Harvard, Stanford, and NYU and has written for the Sports Business Journal and Brandweek. He serves on the boards of Two Bridges Neighborhood Council and the Armory Foundation.

Arie Kovant

Managing Partner

After serving in the Air Force and a in short stint at a large agency (that shall remain nameless) in the early 1980's, Arie felt the need to carve his own way and co-founded Alperin & Kovant, a boutique design shop. Over the next decade he grew the shop into a full-service agency helping a wide variety of retail and luxury clients, including overseeing the launch of Innovation Luggage and Daniel K. Jewelry. An entrepreneur at heart, Arie started over again in 1999 as the founder and President of AKA Advertising. At the diverse marketing agency dedicated to the branding and promotion of some of the world's best known athletic brands, he and the AKA team helped shape the growth of Foot Locker into a global footware leader. Arie guided the company until its eventual acquisition by Nitro in 2007. As a director on the Executive Board of CAPS (Child Abuse Prevention Services) Arie has been tirelessly raising money for the prevention of child abuse for the past 12 years. At Catch, Arie is focused on operations and client development, and can be expected to treat clients as he always has... like family.

Doug

Chief Creative Officer Disgraced Boy Band Member

Joe

Managing Partner Revolutionary War Re-enactor

Arie

Managing Partner Officer & A Gentleman
Babies 28 Median
Age
Galaxy Brands 95 Cups of Coffee
Per Day
Galaxy Brands 7 Aspiring
Comedians
Galaxy Brands 1 Person who is actually
funny. Maybe 2.

Work for us.

Innovators. Artists. Passionate People.
We're hiring.

We're looking for a commitment to our core values of Innovation, Creativity, and Thought. Please send your resume and cover letter to: contact@catch-nyc.com or creativejobs@catch-nyc.com

Talk to us.

MAVERICKS. THOUGHT LEADERS. REALLY BIG DEALS.
WE'RE LISTENING.

If you're looking for an agency to partner with to launch your next big idea then please send us the scope of your project to: thenextbigthing@catch-nyc.com

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Find Us.

catch new york
15 east 32nd Street, 4th FL
New York City, 10016
212.715.8700
info@catch-nyc.com

AARP

AARP

Catch helped AARP change the way people think about being 50

Catch worked with AARP Media Sales to accomplish a critical objective: sell in the 50+ audience to a young and youth-obsessed media industry. Nielsen had recently begun measuring audiences over 50 years old, but media buyers and planners, many under 30 themselves, had an outdated and skewed sense of AARP and its media properties. It was our job to re-introduce the AARP Media brand to the industry, support the AARP sales staff to grow print and digital sales and attract top-tier brands that previously shunned AARP. And we're proud to say we've accomplished all three.

"Catch has a strong POV yet they accommodate me and my many masters to deliver strong results. What we're trying to say to marketers is put your money where the money is."

Patricia Lippe Davis, Vice President, Marketing AARP Media Sales
AND1

AND1

Catch awakens a sleeping brand and a new era begins.

If you don't remember AND1, ask your kids. Behind an ingenious grassroots marketing campaign and high-profile NBA reps, AND1 came from out of nowhere to give Nike and adidas a run in the early 2000's. But by 2012 the brand's trash talk image had become dated; to crash the mainstream again, it needed to reimagine the streetball attitude within today's basketball landscape. Everyone wanted the product, but the imagining was up to us.

Loews

Loews

A hospitality leader gets the room they needed to grow their brand.

Loews Hotels & Resorts is a nice middle ground between the stuffy places your grandfather swore by, and the "trendy" joints better suited to a 24/7 rave. But without the right insight, a middle ground identity can be like no identity at all; our "The Room You Need" campaign showed that people appreciate authentic, genuine service that isn't overbearing. Now, Loews is the best of both worlds.

"We chose Catch because they're scrappy, they're young and they're really creative"

Bruce Himelstein
Chief Marketing Officer, Loews Hotels